Our goals - Your path


Title : Area Manager- Retail

Department: Sales

Location: Patna

Reports To :   Regional Manager


This position is responsible for the achievement of Assigned Monthly, quarterly and yearly Sales Target, Payment Collection as per company policy, Achievement of sales targets of focus Products, Identification of new project sites, Cform Collection as per C-form policy, Promotional activities in their respective territories, Development of distributors & dealer network, reporting to Sales Managers as per policy made by the Corporate Managers & informing the Sales Managers about the competitors activity in the market. Detailed analysis of his market and competitor’s activity.


Duties and Responsibilities:


  • In line with BU’s objective and is responsible for achieving their sales targets, coverage targets, focus products, new project sites development, collection target, dealer & distributor network development, branding, Sales promotion activities, trade promotion activities, etc.
  • Conducting the site demos to convince the end users about our products and its usage.
  • Weekly promotional activity in terms of Mason meets, Applicators meet, and Contractors meet, in their respective assigned territories.
  • Maintain data base of Dealers, Applicators, Contractors, Masons in the respective branch etc & convert them in to the business by tracking each activity..
  • Dealer and Discount management in the market & maintain uniform pricing structure.
  • “Controlling & Guiding” Sales promoters as per their KRA.
  • Working in the market as per PJP.
  • Payment and C-form collection as per Policy.
  • MIS as per the guidelines from the BU.



  • Diploma/BE- Civil Engineers or Any graduate with professional experience in relevant field / industry preferable
  • Minimum sales experience of 7 -12 years in the construction chemicals / paints / ceramics / building materials & related field.




  • Exposure of working with responsibility & team
  • Product Knowledge o Working knowledge of Computers / MS office / Internet.




  • Strong intra-personal communication skills & high level of self-motivation.
  • Excellent knowledge of products & about the company o Excellent communication skills & willingness to extensive travel o Team worker with the ability to influence cross-functional teams


Your expertise - Our strength

Qualifications and Experiences
 Civil Engineering graduate/diploma OR Management Graduate in Marketing (Desired)
 5 to 8 Years in Construction Chemical Sale

About Sika

Sika is a specialty chemicals company with a leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 101 countries around the world and manufactures in over 300 factories. Its more than 27,500 employees generated annual sales of CHF 10.49 billion in 2022.